Once Upon A Time was founded by Joe Garton, Diane Charlton and Rob Ward in 2013 with the vision to create a contemporary full-service marketing services group with a reputation for delivering great strategy and creative focused on specialist sectors. The founders embedded their independent spirit into the heart of the agency - living by three guiding principles: To do great work, stay commercial and enjoy the process.
As storytellers first and foremost, Once Upon Time has maintained its entrepreneurial ethos, staying nimble with a client-first mentality. Leveraging the flexibility of independent ownership has enabled the business to be imaginative in delivering commercially impactful solutions by assembling talented teams to tell stories through collaborative services.
From its original London base, Once Upon A Time has expanded both nationally and internationally, adding offices in Soho, New York, Los Angeles and Sydney. Growing by winning and retaining client trust and acquiring businesses to expand both sectors and services. Today, the agency is celebrating being one of the largest award-winning specialists in global entertainment, hospitality, music, gaming and sports.
Alongside this we maintain our ongoing digital transformation, onboarding off the shelf best in class solutions, with our own proprietary tech and ai platforms.
