To relaunch the hero product of Allied Bakeries’ Kingsmill range, the brand ‘Super Toasty’ was borne, with a new focus on the joy of simple pleasures and the emotional richness of toast.
Striking photography ensured that a slice of Kingsmill Super Toasty oozed deliciousness. This creative backdrop delivered an engaging multi-channel shopper marketing campaign which included digital banners, store magazine ads, car park smart screens, security shrouds and branded basket inserts.
