French family-owned bakery, Brioche Pasquier, wanted to recruit new consumers in the UK for their PITCH brand, targeting families with kids.
In response, we developed a ‘Family Yes Day’ promotion where we randomly seeded 25 winning tickets in packs of PITCH. Lucky consumers who found a ticket won a £500 family ‘Yes Day’ tailored to make their dream day out come true. Via weekly prize draws, consumers also had the chance to win hundreds of £25 cash prizes.
The on-pack promotion was supported by a full marketing campaign across shopper, social, OOH, and a sampling roadshow.
