French family-owned bakery company, Brioche Pasquier, wanted to recruit new consumers in the UK for their PITCH and traditional Brioche brands with a focus on families with kids.
We proposed that they licensed the Minions from Universal for the release of Minions 2: The Rise of Gru. This property perfectly targeted their key audience and gave us access to a multitude of creative assets with which to activate.
WHAT WE DID
Strategy
Partnership set-up
Promotion set-up
Campaign & creative concepts
Media planning & buying
OOH campaign
Packaging design
Promotional microsite
Social media campaign planning
Social media assets
Shopper comms
Sky Adsmart TVC
Winner management