To increase household penetration and drive trial around Valentine’s Day, we developed an on-pack promotion to gift a free pack of Caprice des Dieux to a loved one.
The campaign theme of ‘Share the love’ reflected Caprice des Dieux’s brand positioning, and with a simple cut, it’s possible to create a heart from the iconic oval shaped cheese, making it the perfect cheese for a Valentine’s grazing board!
WHAT WE DID
Campaign & creative concepts
Packaging design (on-pack stickers)
Promotional microsite
Paid social campaign media planning
Paid social assets design & animation
Shopper support assets (print & digital)
Influencer selection, management & briefing
Influencer kits