We were briefed to develop a retail campaign to drive trial and awareness of Monkey Shoulder’s new 20cl bottle. Building on existing brand BVI, we developed the core proposition ‘Mixing, now playfully smaller’, brought to life through KVs and POS under the consumer-facing headline ‘The Handy Little Mix’. The campaign was supported by a scalable shopper toolkit, trade engagement materials, and social assets.
WHAT WE DID
Strategy
Core proposition
Creative concepts
Shopper toolkit
Trade engagement sizzle
Social media assets
