The race was on when Ocean Spray asked us to help relaunch their brand and get 24 to 45 year olds thinking about cranberry juice in fresh new ways. Our hook up between Ocean Spray and The Colour Run brought their message to life perfectly – Ocean Spray’s refreshing taste gives consumers a more colourful and more uplifting day.
With sponsorship of The Colour Run (in particular the Red Zone), guerrilla sampling and cross-category incentives, it’s no wonder Ocean Spray’s relaunch was a frontrunner – with 400k consumer engagements and 2.6m social media interactions.