Increase volume sales and brand awareness through partnership with Alton Towers and Thorpe Park, focusing on their new rides for 2018: Wicker Man and Walking Dead: The Ride, in a new and interesting way.
Multi-faceted on-pack promotion encouraging shoppers to terrify a friend for free with a 2 for 1 ticket offer; an opportunity to win 1,000s of instant win prizes, plus opportunity to collect for a free pair of clean ‘undercrackers’! Activity supported with TV, PR and Social Media.
WHAT WE DID
Concept and design
Microsite design and build
Shopper support
Winner selection and liaison
Full project management