Toffifee wanted to own the at-home occasion and strengthen its role in family time. In response, we developed the ‘Win a Family Movie Night’ promotion, partnering with Rakuten TV.
Each week, shoppers could enter prize draws to win one of 1,000 Rakuten TV movie voucher codes, giving them the chance to watch the latest blockbusters from the comfort of their sofa—paired with the perfect shareable treat: Toffifee.
The promotion was brought to life with eye-catching on-pack branding and an extensive shopper campaign.
