A fairy-tale box office hit like Dumbo deserves nothing short of show-stopping creative to support its digital download, Blu-ray™ and DVD release. Along with AV spots, radio spots and digital banners we used POS to bring the circus to town (well, to the grocery at least) with a stock-on-all-sides theatrical podium unit and a practically life-size Dumbo standee. Both made full use of the movie’s key art, while the podium featured creative engineering to appear magically far larger than its small footprint should logically allow.
Artwork, Audio Visual, Design, Digital, POS, Production & Procurement, Structural