A movie with an abundance of wins and nominations from the industry’s most prestigious institutions requires a star-studded, red-carpet home entertainment launch to match. Fortunately, we love a challenge – and our own star of the POS suite was born: a theatrical unit featuring a motion-activated sound chip which plays the movie’s Oscar-winning, BAFTA-winning and Golden Globe-winning soundtrack whenever shoppers pass by. The POS suite also featured 2,500 stockholding FSDUs, tactical POS and 300,000 BAFTA Winner product stickers, which eXPD8 merchandisers walked into stores.