Our first project in China, Artisse Place, was one of our largest in scale and scope. Once Upon a Time Hospitality was brought in to name the combination hotel / residence, define the underlying brand concept, strategically position the property, and execute on every touchpoint. From visual identity to signage and in-room amenity packaging, we designed a unique and compelling brand toolkit and style guide to set the standard for this exquisite property. Hand-painted patterns and illustrated design elements add the bespoke details for print, web, and WeChat platforms. All collateral elements were produced in English and Mandarin, and naming had to navigate the Chinese trademark process.
Art Direction, Brand Development, Brand Positioning, Brand Strategy, Collateral Development, Copywriting, Creative Direction, Design, Logo Development, Naming, Packaging, Print Design, Signage Design, Style Guide Development, Visual Identity