The rebranding process for Carillon Miami started with the people. In speaking with the key stakeholders, the same themes kept emerging and it became clear that Carillon Miami is about wellness. Wellness isn’t the traditional concept of doing without… It encompasses the physical as well as the psychological and spiritual. Sometimes wellness means a boxing and spin class in the same day, and sometimes it means a martini and a cheeseburger, or retail therapy, or meditation on the beach, or whatever makes you feel good, balanced and ‘well’.
We translated that theme into visuals, branded elements, signage, and all online and offline marketing.
