When one of the preeminent bespoke cookie bakers in the United States approached Once Upon a Time Hospitality to upgrade their image and help them reposition for a national audience, we left nothing to chance. Our discovery process was thoroughly delicious, and enabled us to understand the care and craft that Celli's puts into every cookie. We crafted compelling copy to help them describe themselves to a broader luxury audience, designed luxe logo marks, and created comprehensive collateral, packaging materials, and a signage package for their new storefront. The result is a resounding success, with cookies being shipped to luxury consumers from coast-to-coast.
Art Direction, Brand Development, Brand Positioning, Brand Strategy, Collateral Development, Copywriting, Creative Direction, Design, Logo Development, Packaging, Print, Signage Design, Style Guide Development, Visual Identity