For Le Burger, our first project in Indonesia, we were tapped to bring a Manhattan vibe to a modern, casual burger bar concept by Jean-Georges and son Cedric, featuring crave-worthy gourmet burgers, lip-smacking sides and desserts, washed down with shakes, craft beers and cocktails. With its hip atmosphere, laid-back beer garden overlooking SCBD, we needed to come up with a fun and casual name and a memorable visual identity and brand concept from start to finish.
Art Direction, Brand Development, Brand Positioning, Branding, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Logo Development, Naming, Print Design, Search Engine Optimization, Signage Design, Social Media Management, Social Media Strategy, Style Guide Development, Visual Identity, Website Content Strategy, Website Design, Website Development