Vong Kitchen is a tantalizing concept by celebrated Michelin-starred chef Jean-Georges and son Cedric. Together, they have curated a menu of seasonal and signature dishes starring the freshest local ingredients. One of Once Upon a Time Hospitality’s first Indonesian projects, we needed to capture the newness of the restaurant space, feature Cedric, and reference the caliber and pedigree of Jean-Georges. Vong Kitchen was a nod to Jean-Georges’ Vong, with a more relaxed vibe that’s perfect for Jakarta. Naming, logo, full collateral suite, signage, and website round out the restaurant branding project.