A historic landmark brought back to life, Fairmont Breakers Long Beach is more than a luxury hotel—it’s a fully immersive brand experience rooted in legacy, elegance, and a distinctly Californian spirit.
We partnered with Fairmont to shape the identity of this iconic 1926 property as it entered a bold new chapter. From the overarching brand strategy to the detailed creative systems across each food and beverage venue, we crafted a refined, layered experience that bridges the glamour of the past with the vibrancy of Long Beach today.
Our work included naming, visual identity, typography, signage, menus, printed collateral, and environmental design—not just for the hotel itself, but for each of its signature restaurants, bars, and lounges.
The result is a hospitality brand that feels richly storied yet effortlessly modern. Each venue tells its own tale, yet together they form a cohesive narrative—a property-wide rhythm of coastal sophistication, curated comfort, and cultural depth. Whether guests are sipping cocktails at Halo, enjoying Italian fare at Nettuno, or experiencing golden-hour fine dining at the Sky Room, every detail is intentional, and every moment designed to linger.
