“It’s more than a game changer,” Ian Schrager said of PUBLIC on New York’s Lower East Side. “Making luxury available to all is important new idea. Taking the pretension out of luxury is important new idea. Hopefully it’s something that will change the industry."
When Ian Schrager opened his newest hotel concept in New York he needed an innovator to create a web presence as unique as the hotel, which is why he asked Once Upon a Time Hospitality to build a forward-thinking, big, bold, and brash site. We outperformed expectations, and turned our focus to the business behind the scenes, working on digital strategies, e-commerce, and making sure that the site performs as well as it looks.