Once you’re within the walls of Merrion Row, you’re immersed in an idealized modern version of traditional Irish hospitality, a public house with all the cheer and warmth of historical Dublin, transplanted to 21st-century New York City.
Once Upon a Time Hospitality was brought in at the onset of the project, and we dreamt up an upscale, homey Irish brand that doesn't take itself too seriously. After extensive research, we named the hotel after a side street in the heart of Dublin and injected the brand with many of the quintessential Irish elements, but with a New York twist. We were responsible for every aspect of the brand identity from naming and positioning to signage, collateral, online marketing, and social media management. The result is a little gem of a hotel in Times Square that feels like an escape from the hustle and bustle of the big city.
Art Direction, Brand Development, Brand Positioning, Brand Strategy, Branding, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Email Marketing, Logo Development, Naming, Search Engine Marketing, Search Engine Optimization, Signage Design, Social Media Management, Social Media Strategy, Style Guide Development, Visual Identity, Website Content Strategy, Website Design, Website Development