Baia Beach Club brings the effortless sophistication of international coastal living to the new and reimagined Mondrian South Beach. Inspired by the laid-back bohemian energy, casual chic and welcoming multicultural spirit of the Mediterranean, Baia Beach Club is a world-class destination. Once Upon a Time Hospitality was called upon to craft the brand strategy, brand look and feel, all collateral, and design & engineer the club's digital presence. In addition to print collateral, digital advertising, brochures, and all restaurant collateral such as menus, coasters, and check presenters, we designed a bespoke script typeface, unique to this brand, to exude an effortless and sophisticated vibe.
