Baia Beach Club brings the effortless sophistication of international coastal living to the new and reimagined Mondrian South Beach. Inspired by the laid-back bohemian energy, casual chic and welcoming multicultural spirit of the Mediterranean, Baia Beach Club is a world-class destination. Once Upon a Time Hospitality was called upon to craft the brand strategy, brand look and feel, all collateral, and design & engineer the club's digital presence. In addition to print collateral, digital advertising, brochures, and all restaurant collateral such as menus, coasters, and check presenters, we designed a bespoke script typeface, unique to this brand, to exude an effortless and sophisticated vibe.
Art Direction, Brand Development, Brand Positioning, Brand Strategy, Branding, Collateral Development, Copywriting, Creative, Creative Direction, Custom CMS Development, Design, Digital, Email Marketing, Logo Development, Media Planning and Buying, Media and Content, Print Design, Search Engine Marketing, Search Engine Optimization, Signage Design, Social Media Strategy, Visual Identity, Website Content Strategy, Website Design, Website Development