When Niido, a hospitality disruptor powered by AirBnb, approached Once Upon a Time Hospitality for social media strategy and management services, we saw this as the first step in our brand refinement engagement. With dissimilar properties in multiple US markets, strategy was at the forefront of telling the brand story and engaging with residents and potential guests from around the world. We created unique content that speaks to the lifestyle of living or staying at a Niido, and also showcasing the beautiful architecture, interior design, and amenities of these unique properties.