11 Howard, a 221-room boutique hotel in New York City’s SoHo district, combines cutting-edge Scandinavian design with socially conscious hyper-localism. With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.
Once Upon a Time was brought in to help formulate the brand positioning, build the hotel’s web presence, tackle all digital marketing, and manage social media for the property.
