11 Howard, a 221-room boutique hotel in New York City’s SoHo district, combines cutting-edge Scandinavian design with socially conscious hyper-localism. With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.
Once Upon a Time was brought in to help formulate the brand positioning, build the hotel’s web presence, tackle all digital marketing, and manage social media for the property.
Art Direction, Brand Positioning, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Email Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Management, Social Media Strategy, Website Content Strategy, Website Design, Website Development