As part of our brand takeover for Sixty Hotels, Once Upon a Time Hospitality was tasked with reimagining the corporate- and property-level websites. We began the process through discovery and strategy, immersing ourselves in the Sixty lifestyle. We designed and developed the new Sixty Hotels website from an editorial point of view, as Sixty is more than a place to stay--it's a lifestyle. We brought forward all of the key programming and lifestyle content elements while maintaining our focus on building the fastest and most transactional digital experience possible. Catering to our digital nomad audience, we approached the project mobile-first, and added a more robust desktop experience that features larger images and puts video closer to the forefront. The new website is built on our bespoke content management platform for ease of use by the in-house team in keeping everything current and looking amazing.
Art Direction, Brand Strategy, Copywriting, Creative Direction, Custom CMS Development, Design, Search Engine Optimization, Strategy, Website Content Strategy, Website Design, Website Development