The Luxe, a new luxury residential development in Scottsdale, approached Once Upon a Time Hospitality to craft a brand that would live up to the high-end standards set by the developers, architects, and designers working on the project. We came in with a multi-faceted approach to define not only the overall look and feel of the brand, but we crafted the messaging platform and created a tone of voice that set the stage for all marketing materials at the get-go.
The new brand was met with a tremendously positive response, and residential sales have been brisk.
Art Direction, Brand Development, Brand Positioning, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Email Marketing, Logo Development, Print Design, Search Engine Optimization, Signage Design, Style Guide Development, Visual Identity, Website Content Strategy, Website Design, Website Development