After an extensive renovation, Tarrytown House Estate approached Once Upon a Time Hospitality to rebrand the and reposition the property to appeal to a broader guest profile without alienating their loyal guest demographic. The renovations blend the historic charm of the Hudson Valley with ultra-modern luxury, so we crafted a brand rooted in locality and still reflective of the modern and whimsical twists guests will see when they experience the estate. We reimagined every aspect of the brand, from name to identity visuals, from collateral to digital and advertising.