A centerpiece of downtown Lynchburg since 1913, this magnificent hotel has been thoughtfully restored to its historic grandeur and refreshed with modern amenities. Once Upon a Time Hospitality was brought on in the early stages to help define and position the brand, part of Hilton’s Curio Collection. We defined every aspect of the brand including all visuals, logo, branded elements, web presence, and all online and offline marketing.
Art Direction, Brand Development, Brand Positioning, Branding, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Email Marketing, Logo Development, Print Design, Search Engine Marketing, Search Engine Optimization, Signage Design, Social Media Management, Social Media Strategy, Strategy, Style Guide Development, Visual Identity, Website Content Strategy, Website Design, Website Development