As the iconic Waldorf Astoria reintroduced its residences to market, Once Upon a Time Hospitality were brought in to reignite momentum and reframe the offering for a new generation of buyers. We led a comprehensive strategy and repositioning effort—grounded in deep market research and buyer profiling—resulting in a refined brand identity, a new name and logo, and a distinctive visual language. We reimagined the sales gallery experience and produced fresh marketing collateral, from floor plans to lifestyle campaigns. We also created new neighborhood photography and on-site content, supported by a targeted direct marketing strategy designed to resonate with high-intent prospects.
