The original disruptors of the hotel industry--Yotel--approached Once Upon a Time Hospitality with the task of managing social media for their US properties. Yotels are some of the most photographed properties in the world, due to the futuristic, clean, and minimalist design, along with the wow-factor of having robots like YO2D2 wandering the properties. We were up for the task, taking over social media strategy, social account management, managing influencer relationships, and creating fun and compelling content.