In a world obsessed with digital, instax is an exciting return to analogue, physical, instant photography. Every instax print is a true original, a one-off moment and a refreshing alternative to the endless edited photos on social media… It means that authenticity and relevancy is crucial for our advertising and by putting true instax moments front and centre, we can achieve the huge sense of scale required for must-have status whilst remaining true to instax’s core creative roots. Brand awareness continues to outstrip year on year targets with unit sales following suit. Our campaigns have been nominated for multiple industry awards as well as helping instax to be named as a Brand to Watch by The Challenger Project in 2018.
Brand Strategy, Cinema, Digital, Media Planning and Buying, Outdoor, Press, Product Launch, Regional Proximity, Retail Support, Social and Influencers, Sponsorship and Promotion, TV