The travel insurance marketplace is extremely cluttered with stiff competition from rival providers, comparison sites and banks. Advertising needed to stand out from the crowd to communicate InsureandGo’s USPs and build trust by positioning as the UK’s number 1 travel insurance provider.
We utilised a mix of high reaching and high impact advertising to maintain a constant broadcast presence. This was supplemented with targeted media for seasonal messaging, specific audiences and promotions.
A constantly evolving approach ensured advertising stays fresh & front of mind and always delivering consistent ROI.
Brand Strategy, Media Planning and Buying, Outdoor, Performance Marketing, Press, Radio, Regional Proximity, Sponsorship and Promotion, TV