The primary objective for Greater Anglia is to raise awareness and encourage use of trains across the entire East Anglia region alongside their airport transfer service, Stansted Express. Combining broad brand awareness to improve familiarity, consideration and trial of the service for anybody in East Anglia and East London, alongside seasonal products and promotions like Season Tickets or 2 for 1 ticket offers, GA require an always-on approach that’s effective right across the regional spectrum from hyper-local to county-wide. In 2019 we’ve helped Greater Anglia launch their new trains as part of a £1.5b investment in to upgrading the network. Utilising a brand-new creative strategy, our campaigns have helped achieve positive performance and revenue growth across the board.
Brand Strategy, Cinema, Digital, Media Planning and Buying, Outdoor, Performance Marketing, Press, Radio, Regional Proximity, Social and Influencers, Sponsorship and Promotion, TV