As part of Sony Music’s anniversary reissue campaigns, we provided creative solutions for the manufacturing and direct to fan marketing of George Michael’s first 2 solo albums. For seminal debut album ‘Faith’ we project managed the entire manufacturing process of the boxset & deluxe CD formats. For follow up album ‘Listen Without Prejudice Vol. 1’ we created an unboxing trailer which showcased the beautifully packaged physical product, interspersed with footage and music from the 3CD + 1 DVD set.
Audio Visual, Creative, Creative Direction, Packaging, Procurement, Vinyl & CD Pressing