Once Upon a Time worked closely with Dark Horse Records to produce deluxe formats of ‘Joe Strummer 002: The Mescaleros Years’, celebrating their three studio albums, plus a collection of rare and previously unheard demos and outtakes. Both the 7LP and 4CD boxsets were accompanied by books containing rich Joe Strummer content including photography, essays and hand drawings, plus reproductions of immersive memorabilia including song writing notes and art prints.
Alongside the creative development and production of these formats, we produced a set of marketing assets for the release including D2C packshots and a motion graphics unboxing video, which were used to forward-sell the products ahead of release.