Once Upon a Time worked closely with major record label Warner Music Group and US artist management company Crush Music to create an exquisite deluxe boxset format for their ‘Van Weezer’ album release. Delivering an end-to-end service for Weezer’s tribute to hair metal, we curated, designed, artworked and manufactured every single element of the boxset; which included a 7-inch shaped picture disc featuring exclusive tracks, a cassette tape featuring a full onbody shell print, a fabric back patch, etched metal plectrum and more.
We also delivered a playful motion graphics unboxing video in the style of a 1980s US infomercial to market the boxset leading up to release, which resulted in the product selling out ahead of its release.