Snuggling down with a cup of tea and planning TV watching over the festive period is a tradition for many consumers and it wouldn’t be Christmas without seeing and buying their favourite TV guide in store.
Building on this sentiment, Once Upon A Time were briefed to design, produce and distribute a bespoke POS campaign to display a range of Christmas TV Guide Magazines front of store in grocery and newsagents.
•The campaign was a collaboration between publishers and represents the biggest promotional spend of the
year in the Magazine category
•Over 10,000 POS units, multiple types of FSDUs including a bespoke creative route across 15 different retailers
•Additional marketing collateral to generate support from independent Newsagents