How could we exploit the new Angry Birds movie using the Peperami Animal…? Simple, he becomes the stuntman when the going gets too tough for the birds!
Animal became the movie’s Stunt Animal and also starred in a powerful on-pack promotion supported with TV and a branded spell in the Angry Birds 2 game. The campaign achieved a 23% sales uplift and an increase in penetration of 39%.
Creative, Creative Direction, Digital, Packaging, Shopper Marketing, Strategy, Website Design, Website Development